What is Google Business Profile (GBP) & the Tips?
Once famously known as Google My Business (GMB) is now called Google Business Profile (GBP).
It is a free tool from Google that helps local businesses list their business as a profile that shows up on Google Search and Maps when people look for local services.
It is not a website but acts as a digital portfolio for local shops, which lets people find key info like your address, hours, photos, reviews, and how to contact you.
Why is Google Business Profile (GBP) important to local businesses?
- People searching locally already want information. GBP puts your business right in front of them when they’re ready to act.
- Because your contact info, hours, and directions are shown instantly on Google Search and Maps.
- Showing and adding positive reviews and ratings builds immediate trust with users.
- GBP lets people take action (call, book, get directions) without extra steps.
- GBP are also best to rank on voice search when voice search optimization is done.
Google Business Profile Tips
Tips for Google My Business (GMB) or Google Business Profile (GBP) are always tricky ones.
The basics:
- Claim your profile
- Complete your profile (Fill details correctly)
- Add correct category
- Based on business use, photos that are legit, not random stock photos.
- Add a photo of the location of your business (possibly with an address written)
- Keep business details (Business name, category, address, service areas, hours, phone number, website, etc.) similar to your website or other profiles like Yelp especially the NAP (Name, Address, Phone)
- Add social media links
- Optimize business description with keywords
Add as much information as possible.
You can also add:
- Services/products (use details and pricing if you can)
- Use direct links for booking or appointments
- Use Q&A sections (utilize to write FAQ-type queries or helpful)
This is really important:
- Collect reviews from customers (As much as possible) this is key to outranking competitors
- Post strategically (not copy-paste content from ChatGPT but real deals, offers, specials, etc)
- Share GMB profile with local directories (the more you share the better)
If you have a website:
Then create content based on your business that locals might answer. (not content from ChatGPT)
Originally Posted: https://qr.ae/pAP1DH